Portfolio

SWISHER HAUS AT SXSW

We co-produced this one-day festival in March of 2019 that became the biggest and most successful event in the brand’s history. 2,500 people attended this event that featured 30 musical acts, food trucks, and many other consumer engagement activities.

TH!NK Media & Marketing managed the content team to capture interviews and the diverse performances for each act. We negotiated the distribution with media outlets and music clearances with publishers to generate a substantial amount of owned and earned media exposure. We were accountable for all venue and vendor contracts, insurance, city permits, security, and talent agreements.

AT&T TALK BACK COLLEGE FOOTBALL PROGRAM

Through one of our clients, Athlon Media Group, we helped AT&T build brand equity and grow their subscriber base for their U-Verse platform via the new SEC Network. Each week featured former players and coaches who we contracted for the whole season including the National Championship game.

We managed all of the event production and promotions, coordinating with multiple third parties to create a consistent showcase each week.

BMW PRO FOOTBALL PICK ‘EM

We created incredibly successful CRM program for BMW allowed the company to leverage the 1MM+ contacts in their database.

We created an 18-week program where BMW owners (or potential owners) would compete by simply picking the winners of every professional football game of that week. Four winners were chosen at the season’s end to test drive BMWs at their test track in California as well as given a VIP experience at the Pro Bowl that included former players such as Terrell Owens and Joe Montana.

This program was a huge win for BMW, increasing the conversions of potential customers and providing a sustained branding campaign for 4 straight months to a highly targeted audience.

More Events With Th!Nk Media & Marketing